Branding guide
WELCOME TO AMERICAN TALL Although it might seem that we just appeared over-night, we’ve always been here - we are the folks who fought endlessly with our bosses, trying to get the brands we worked for to extend sizes to include tall sizes. A few of us industry veterans got tired of hearing that tall men and women don’t represent a viable market, and we set out to prove that you do. We know the frustration of reaching for a "tall shirt", putting it on and hoping it’s long enough; or standing in a store measuring all the "tall pants" in an effort to find the one pair that MIGHT cover the ankles. It’s an injustice and we are the kind of people who always seem to root for the underdog, the little guy. Funny - you, the “little guy”. But our stated mission is to offer you the tall clothing you reach for day in and day out - the comfortable, core items that form the bulk of your wardrobe. The “elevated basics” as we call them. We also want you to enjoy the season’s tren